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本文提出以文化为主轴,形成珠澳两城文化融合下文创产业合作策略。珠澳两城可由文化融合下彼此城市文化差异及行业产业优势,串联不同城市、地区、国家为出发点,运用文化创意产业发挥一源多用特性,提升文创产业影响力与产值。透过文化交流,文化创意项目合作,逐步深化到文化创意产业间的合作,而后,借由文化操作引起其他地区、国家对于珠澳两城的共鸣与憧憬,进行综合性产业合作与营销,扩大双方城市间的经济与文化产值与影响力,协助珠澳两城以自身独特与其他城市、地区相互合作,创造高价值的文化核心。
This paper proposes to take culture as the main axis and form the strategy of cooperation between the two cities of Zhuhai and Macao following the industrial cooperation. Zhuhai and Macao can make use of the multi-characteristics of a source of culture and creativity to enhance the influence and output value of cultural and creative industries through the cultural differences between urban cultures and industrial advantages of different cultures and the connection of different cities, regions and countries in series. Through cultural exchanges and cooperation in cultural and creative projects, the cooperation between cultural and creative industries will be gradually deepened. Afterwards, cultural operations will give rise to sympathy and longing for other regions and countries in the two cities of Zhuhai and Macao to carry out comprehensive industry cooperation and marketing and to expand The economic and cultural output and influence between the two cities help the two cities of Zhuhai and Macao to cooperate with each other in their own unique cities and regions to create a high-value cultural core.