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文章从旅游文化的兴起和即将到来的知识经济时代给可持续旅游业带来的机遇与挑战，旅游业可持续发展的现实需要出发，探讨了提高和发展旅游文化深层次内涵的意义，并在此基础上提出相应的对策．
The article discusses the significance of raising and developing the deep connotation of tourism culture from the rise of tourism culture and the opportunities and challenges brought by the forthcoming knowledge economy to sustainable tourism and the realistic needs of sustainable development of tourism industry. On this basis, put forward corresponding countermeasures.