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一个冷静的家族掌门人,在宝马公司即将陷入奔驰公司并购的车轱辘底下时力挽狂澜,演出了一次成功的资本运作大戏。汽车行业有一句俗语,“坐奔驰,开宝马”。这句话道出了奔驰公司和宝马公司在大众心中的微妙差异。虽然它们同来自德国,但是,宝马汽车走的是时尚、运动的路线,而奔驰汽车却是尊贵、地位的象征。两个品牌受到无数消费者的追捧和喜爱。然而,很多人不知道的是,50多年前,宝马公司差点儿成为奔驰旗下的车轴制造厂。
A calm family leader, the BMW Corporations into the Mercedes-Benz mergers and acquisitions under the wheels when it turned the tide, performing a successful capital operation drama. Automotive industry has a saying, “ride Mercedes-Benz, open the BMW ”. This sentence tells the Mercedes-Benz and BMW companies in the hearts of the subtle differences. Although they come from Germany, BMW takes the trendy and sporty route while Mercedes-Benz is a symbol of dignity and status. The two brands are sought after and loved by countless consumers. What many people do not realize, however, is that almost a half years ago BMW was almost an axle manufacturer for Mercedes Benz.