开放式投资基金在我国一出世就面对封闭式基金、股票、债券、保险、银行储蓄等其他投资方式的竞争。随着中国加入WTO，与中外合资基金和外资基金的竞争会更激烈。要想在竞争中取得发展，必须清楚自己的竞争优势所在。本文以价值链作为工具系统分析开放式基金的内部外部信息，帮 Open-end investment funds face the competition of other closed-end funds, stocks, bonds, insurance, bank savings and other forms of investment as soon as they are born in our country. With China’s accession to the WTO, the competition with Sino-foreign joint funds and foreign funds will be even more intense. In order to make progress in the competition, we must clearly understand our competitive advantages. This article uses the value chain as a tool to analyze the internal and external information of open-end funds