“北京礼物”是北京市旅游发展委员会为进一步提升旅游商品品质,规范旅游消费市场而打造的品牌,并已注册商标。“北京礼物”以特许经营的模式,积极发掘聚集优秀旅游商品,调动各方面的积极性,展示北京优秀历史文化和北京城市文化形象。为进一步拉动北京旅游商品市场需求,充分调动旅游消费潜力,挖掘“北京礼物”设计和产品资源,引领旅游商品产业发展方 “Beijing Gift ” is a brand created by Beijing Tourism Development Committee to further enhance the quality of tourist products and standardize the tourism consumption market, and is a registered trademark. “Beijing Gift ” In the mode of franchising, we actively explore and gather excellent tourist commodities, and mobilize the enthusiasm of all parties to display the excellent historical and cultural culture of Beijing and the urban cultural image of Beijing. In order to further stimulate the demand of Beijing’s tourism product market, fully mobilize the potential of tourism consumption, tap the design and product resources of Beijing Gift, and lead the development of tourism product industry