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在客户网络中,负面客户会对企业的利益造成损失,忠诚客户和一般客户是企业利润的主要源泉.对复杂客户网络的稳定性分析能够从技术角度分析复杂网络的客户认知度对于网络稳定性的影响,从而为企业制定客户稳定性策略提供建议.从客户的平均初始认知度、客户的初始认知度在客户网络中的分布及客户网络的平均认知度对客户网络稳定性的影响等角度对复杂客户网络的稳定性进行了研究,并由此提出增强复杂客户网络稳定性的对策:提高客户的初始认知度、增加客户交流的机会和把握重点客户等.
In the customer network, negative customers will cause the loss of business interests, loyal customers and general customers is the main source of corporate profits. The stability of complex customer network analysis from a technical point of view of complex network customer awareness of the network stability And thus provide suggestions for enterprises to formulate customer stability strategy.From the average initial awareness of customers, the customer’s initial awareness in the distribution of customer networks and the average awareness of customer networks on customer network stability Influence and other aspects of the stability of complex customer networks were studied and put forward to enhance the stability of complex customer network countermeasures: improve customer’s initial awareness, increase customer communication opportunities and grasp key customers.