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随着经济地位的提升、闲暇时间的增多以及传统观念的改变,越来越多的女性加入到旅游行列中来,女性旅游主体已呈大众化趋势。中国女性旅游消费市场呈现出市场人口众多、市场分布不均衡,市场细分明显的总体特征。本文剖析了中国女性旅游消费市场特征及内在原因,并提出了未来的发展途径。
With the improvement of economic status, the increase of leisure time and the change of traditional concepts, more and more women join the ranks of tourism, and the female tourist subject has become a popular trend. The female tourist market in China presents the overall characteristics of a large market population, uneven market distribution and obvious market segmentation. This paper analyzes the characteristics of Chinese women’s tourism consumer market and the underlying causes, and puts forward the future development path.