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随着社会和经济的发展,中国高职院校的学生就业面临着新的挑战。为了更好的满足社会对专职人才的需求,培养专业人才也产生了新的要求。高职院校的培养目标主要是为社会输送高素质劳动者和技术技能人才,因而我们的教学体系也要加强实践教学的效果,培养学生适应社会行业需求的专业技能。本研究立足于现今高职广告设计专业课程设计,结合专业社会竞赛活动,对课程安排的社会适应性、结构合理性和教学体系科学性尝试新的探索,培养学生掌握熟练的设计实战技巧以及良好的职业素养。
With the social and economic development, the employment of students in vocational colleges in China is facing new challenges. In order to better meet the social needs of full-time professionals, training professionals also created new requirements. The training objectives of higher vocational colleges are mainly to deliver high-quality laborers and technical skills to society. Therefore, our teaching system should also strengthen the effectiveness of practical teaching and cultivate students’ professional skills to meet the needs of the social profession. Based on the current high vocational advertising design professional curriculum design, combined with professional social competitions, this study attempts to explore new ways of social adaptability, structural rationality and teaching system science of the curriculum, to train students to master the practical design skills and good Professionalism