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文章运用对比研究的方法对中国女子职业高尔夫(CLPGA)、韩国女子职业高尔夫(KLPGA)的成长过程、协会组织管理、赛事、赛事奖金额、会员、职业选手海外进出、市场营销等现状进行比较分析,并提出深化CLPGA组织管理体制改革,完善CLPGA赛制,增加大会数和奖金额度,加强CLPGA选手及专门人才培养,加大宣传力度,推广CLPGA品牌及加强市场营销策略等对策,以促进中国女子职业高尔夫运动的快速发展。
The article compares the growing process of Chinese women’s professional golf (CLPGA), Korean women’s professional golf (KLPGA), the organization and management, competition, the amount of the competition prize, the overseas entry and exit of the professional athletes, the marketing and so on by the method of comparative study , And proposed to deepen CLPGA organization and management system reform, improve the CLPGA competition system, increase the number of meetings and awards, to strengthen CLPGA players and specialized personnel training, increase publicity, promote CLPGA brand and strengthen marketing strategies and other measures to promote the Chinese women’s occupation The rapid development of golf.