日本索尼公司之所以能成为国际上知名度很高的企业而强盛不衰.是因其严格的质量管理、准确的市场定位、优质的售后服务和高超的营销艺术带来的结果,长期实施名牌战略更是其成功的基础所在。近来,日本学者片山修在《索尼法则》一书中将其最重要的十八条要点归纳如下:1、不是制作顾客想要的商品,而是制作对顾客有用的商品。2、不是根据顾客的眼光而是根据自己的眼光制作商品。3、不要根据可能性来决定大小和费用标准,而应根据必要 Japan’s Sony Corporation has become able to become a highly renowned international business and prosperous because it is due to its strict quality management, accurate market positioning, excellent after-sales service and superb marketing art results, the long-term implementation of brand strategy It is the foundation of its success. Recently, Japanese scholar Koyama revised the most important eighteenth key points in his book “The Law of Sony” as follows: 1. Instead of making the products that customers want, they make products that are useful to customers. 2, not based on the customer’s vision but according to their own eyes making products. 3, do not decide on the basis of the possibility of size and cost standards, but as necessary