中国白酒行业已经进入一个新的发展阶段,酒企应该意识到,未来的白酒行业是以消费者需求为主体,逐渐向大众化消费、商务消费和个性化消费转变。白酒是中国酒的代表,但在过去一段时间里,白酒却成了“奢侈品”的代名词。曾几何时,干元段位白酒成为酒企标价段位常态,并主导了市场消费。随着“八项规定”、“六项禁令”等政策的出台,建立在公款消费为基础上的高端白酒畸形销售模式受到重刨, Chinese liquor industry has entered a new stage of development. Wine companies should be aware that the future liquor industry is based on consumer demand and gradually changes to popular consumption, business consumption and individual consumption. Liquor is the representative of Chinese wine, but in the past period, Liquor has become synonymous with “luxury”. Once upon a time, Qianyuan paragraph liquor has become the bazaar price segment normal, and dominated the market consumption. With the promulgation of such policies as the “Eight Provisions” and the “Six Prohibitions”, the high-end liquor malformation sales model based on the public funds consumption has been heavily planed,