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营销与创新是物流企业适应环境的变化,保持旺盛发展势头的主要动力。物流企业只有持续不断地进行营销和创新,才能更好地满足顾客需求,提升自身竞争力。随着互联网、物联网、云计算、大数据的等信息化技术的发展,一种新型的物流模式“云物流”已成为现代物流发展的重要方向。云物流拥有独具特色功能,整合物流资源,降低供应链各节点企业的物流成本,增加物流企业的增值服务。物流企业以云物流创新带动营销创新,构建物流企业营销战略新模式:物流超市、云销售和云物流一体化、云制造和云物流一体化。提升物流企业服务水平,抢占市场先机。
Marketing and innovation are the major driving forces for logistics enterprises to adapt to the changes in the environment and maintain their vigorous development momentum. Only by continuing to carry out marketing and innovation, logistics enterprises can better meet customer needs and enhance their competitiveness. With the development of information technology such as Internet, Internet of Things, cloud computing and big data, a new type of logistics mode “cloud logistics ” has become an important direction for the development of modern logistics. Cloud logistics has unique features, integration of logistics resources, reduce the logistics costs of each node in the supply chain, increase the value-added services of logistics enterprises. Logistics companies to promote innovative cloud logistics innovation, building a new logistics enterprise marketing strategy model: logistics supermarkets, cloud sales and integration of cloud logistics, cloud manufacturing and cloud logistics integration. Enhance the logistics service level, to seize the market opportunities.