2015已经到来,无论是荣耀还是衰败,2014年电视市场整体基调已成定论,透过广告营销与节目创新两个方向,追踪2014电视市场真实现状,我们发现,2014年电视内容有创新,但两极分化加重,广告营销方面,硬广疲软,但软性价值提升。广告规模维稳,硬广单价疲软2014年1-10月电视广告刊例花费总量相比去年同期涨幅仅仅5.6%, 2015 has come, whether it is glory or decline, the overall tone of the television market in 2014 has come to a conclusion. Tracking the true state of the television market in 2014 through both advertising and program innovation, we found that in 2014 TV content was innovative but the two poles Differentiation worse, advertising and marketing, hard weak, but the soft value of promotion. The scale of advertisements was stable and the price of hardware and software was weak. From January to October 2014, the total expenditure on television advertising cases rose only 5.6% from the same period of last year,