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大多数中国服装品牌与企业都是从批发起步,批发型企业往往焦点在产品,因此终端控制力很弱。随着批发业务模式的瓶颈日益凸显,向以消费者为导向的零售业务模式转变,成为众多品牌企业的共识。@程伟雄:批发转型零售无疑是几级跳,品牌、产品、渠道、商业模式、终端管理等供应链各个环节都需要变革转型,才能成功。否则只是停留在思考中。而批发商模式是品牌商变革渠道模式的重要环节,这个环节的变革承上启下,改之品牌商转型成功,更能了解市场动态。反之困境。
Most Chinese clothing brands and enterprises are starting from the wholesale, wholesale companies tend to focus on the product, so the terminal control is weak. As the bottleneck of the wholesale business model has become more prominent, the transformation into a consumer-oriented retail business model has become the consensus of many brand-name enterprises. @ Cheng Weixiong: Wholesale transition retail is undoubtedly a few jumps, brand, product, channel, business model, terminal management and other aspects of the supply chain transformation and transformation need to be successful. Otherwise, just stay in thinking. The wholesaler model is an important part of the brand channel of change in the business. The transformation of this link is a success, and the successful transformation of the brand retailers can better understand the market dynamics. On the contrary the plight.