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大数据能量无穷,它将引导未来的商业走向,塑造如今的商业潮流。它决定了2015年,甚至更远的商业趋势。而在市场营销领域,这种力量尤为明显。2016年,大数据将引领新的营销趋势:以数据推动内容营销。乍一看,内容营销与数据并无明显关联,不管是大数据亦或其他数据。但是现在,我们用多种方式发布内容,包括博客、Linkedln、白皮书或者电子邮件。如果营销人员能够有效使用数据来分析各种不同内容模式的营销效果,就能更敏锐地洞察到哪些内容能够将潜在客户转化为客户。
Big data is energy-rich, it will guide the future of business to shape the current business trends. It determines the business trends for 2015 and beyond. In the field of marketing, this force is particularly evident. In 2016, big data will lead the new marketing trend: Data-driven content marketing. At first glance, there is no obvious correlation between content marketing and data, either big data or other data. But for now, we publish content in a variety of ways, including blogs, Linkedln, white papers, or e-mail. If marketers can effectively use the data to analyze the marketing effectiveness of the different content models, they can be more sensitive about what can translate potential customers into customers.