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据波特“钻石”竞争力理论以及Ritchie,Crouch的旅游目的地可持续竞争力的模型,并结合国内外学者对该理论的丰富和完善,旅游竞争业绩、旅游竞争潜力、旅游营销竞争力以及旅游环境竞争力四个方面,对新疆各地州旅游目的地综合竞争力进行评价。同时,构建综合竞争力评价指标体系,再利用ArcGIS10.0软件,将各项指标的数值进行空间化表达,以此对比分析新疆各地州旅游目的地竞争力。研究结果表明,新疆南北疆综合竞争力差异显著,北疆的各项指标的竞争力普遍高于南疆地区。基于该结论,有针对性地为各地州制定旅游业的发展策略提供建议性的指导,以促进新疆各地经济的均衡发展,减少经济发展的差距,进而促进新疆南北区域间的均衡发展。
According to the Porter “Diamond ” competitiveness theory and the sustainable competitiveness model of Ritchie and Crouch, combined with the enrichment and improvement of the theory by domestic and foreign scholars, the performance of tourism competition, the potential of tourism competition, the competition of tourism marketing Strength and competitiveness of tourism environment in four aspects, to evaluate the comprehensive competitiveness of tourist destinations in various prefectures of Xinjiang. At the same time, construct the index system of comprehensive competitiveness evaluation, and then make use of ArcGIS10.0 software to space the value of each index, in order to comparatively analyze the competitiveness of tourist destination in Xinjiang. The results show that there is significant difference in the comprehensive competitiveness of Xinjiang’s northern and southern Xinjiang, and the competitiveness of various indicators in the northern Xinjiang is generally higher than that of the southern Xinjiang. Based on this conclusion, it provides targeted guidance for the formulation of tourism development strategies in all prefectures and prefectures in order to promote the balanced development of economy throughout Xinjiang, reduce the disparity in economic development, and promote the balanced development between north and south of Xinjiang.