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1981年,戴安娜与英国王子要举行结婚大典的消息传出,世界各地有200多万人赶来一饱眼福。伦敦各大厂家开始大批生产各式各样的纪念品,而劳伦尔公司却在生产一种简陋的望远镜。婚礼这天,5000米长的伦敦大街人山人海,人群多达数十排。站在后排的人无不为视线不清焦灼不安。突然,数千名儿童从街道两旁冲出来,在人群背后叫卖:“请用望远镜观看盛典,1英镑1个。”“有了望远镜,戴安娜和王子就在你眼前!”人们顿时蜂拥抢购。劳伦尔公司推销的这种简陋望远镜净赚了80多万英镑。事后,劳伦尔总裁说:“到盛典现场的人固然要买纪念品,但最重要的是看王子与王妃,因此我们就做‘看’的产品。”
In 1981, Diana and the British Prince held a wedding ceremony was heard, more than 200 million people around the world came to see them all. London’s major manufacturers began mass production of a wide range of souvenirs, but Laurel company is producing a humble telescope. The wedding day, 5,000 meters long London Avenue, crowds of people up to dozens of rows. Standing in the back of the crowd are all anxious anxiety. Suddenly, thousands of children rushed to the side of the street, selling behind the crowds: “Please watch the festival with a telescope, £ 1.” “With the telescope, Diana and the Prince are in front of you!” People Buying flocked immediately. This simple telescope promoted by Lauren company net earned more than 800,000 pounds. Afterwards, Laurent said: “People who want to buy a souvenir at the ceremony, but the most important thing is to look at the prince and the princess, so we will look at the product.” "