很多营销总监都曾问过这样一些问题:为什么我们的营销策略得不到营销队伍的很好执行?我该如何管理营销队伍?什么是营销控制?营销控制到底包括哪些方法呢?这些方法又如何运用到我们对营销人员和销售网络的管理中呢? 仔细分析入户派发案例中所采用的控制手段,我们可以发现,它基本上包含了营销控制的各个基本要素和基本技巧,比如,执行计划的制定、组织保障、业务流程管理、执行进度的控 Many marketing directors have asked such questions: Why our marketing strategy can not be implemented well by the marketing team? How do I manage marketing team? What is marketing control? Marketing control in the end, including what methods? How these methods Used to our management of marketers and sales networks? Careful analysis of the control measures used in the case of home delivery, we can find that it basically contains the basic elements of marketing control and basic skills, such as the implementation plan The formulation of organizational security, business process management, the implementation of the progress of the control