公信力,是通过多年的努力,用行动和说话积累起来的,也是一旦倒塌,极难再生的,我们要珍视这种不可再生的资源。作为大众传播工具的报纸,自诞生之日起就因其集合大量信息、阅读便利等特点而广受欢迎。但是,随着新媒体的兴起,报纸的日子开始过得“不舒坦”。受众从新媒体渠道获取信息的快速和便利性以及报纸自身在信息发布上的滞后性,导致报纸的读者群大幅萎缩,进而导致的问题便是发行量的下滑和广告量的下降。伴随着广告收入的下滑,却是报纸经营成本的上升,比如印刷成本,种种因素都昭示着报纸正面临着生存危机。 Credibility is accumulated through action and talk through years of hard work, and once it collapses and is extremely difficult to regenerate, we must cherish this irreplaceable resource. Newspapers, as a tool for mass communication, have gained popularity since the day of their birth because of their vast collection of information and ease of reading. However, with the rise of new media, the days of the newspaper began to suffer “not comfortable”. The audience’s quick and easy access to information from new media channels and the lagging nature of the newspapers themselves have led to a drastic decline in the readership of the newspapers, resulting in declines in circulation and advertising. With the decline in advertising revenue, but it is the newspaper operating costs rise, such as printing costs, all kinds of factors are that the newspaper is facing a crisis of survival.