论文部分内容阅读
随着信息传播技术的不断发展,现代媒体种类的丰富超过了以往的任何时期,各类媒体的发展竞争日益激烈。在多媒体时代下,广播作为“解放眼球”的唯一媒体,以独特的方式在众多媒体之中占据着重要的地位,但同时也面临着很大的挑战。本文主要就广播在多媒体时代的发展战略进行了分析。
With the continuous development of information dissemination technology, the variety of modern media has surpassed any period in the past, and the competition for the development of various media is becoming increasingly fierce. In the multimedia era, broadcasting, as the sole medium for “emancipating the eyeball”, occupies an important position in many media in a unique way, but it also faces great challenges. This article mainly analyzes the development strategy of broadcasting in the multimedia age.