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目前电子商务网站评价研究情况来看,对网站技术功能的评价研究较多,对信息组织功能的评价研究较少;定性评价研究较多,定量评价研究较少。本文以信息构建(IA)的四大系统为切入点,通过构建IA评价指标体系,对目前我国最大的中文网上图书音像商城当当网进行IA评价分析,从而帮助电子商务网站建设者不断识别优化的机会。
At present, the research of e-commerce website evaluation shows that there are more researches on the evaluation of website technical functions and less research on the function of information organization. There are more studies on qualitative evaluation and less on quantitative evaluation. In this paper, the information construction (IA) of the four major systems as the starting point, through the construction of IA evaluation index system, the current largest Chinese online book audio-visual mall Dangdang IA evaluation analysis to help e-commerce site builders continue to identify optimization Opportunity.