报纸是现代广告媒介中最具覆盖的媒体,也是最为重要的媒体之一。由于报纸的新闻性、及时性、权威性特点很突出,所以一直为广大群众所青睐。为了提高报纸广告的设计水平,多出精品,更好地适应当前和谐社会发展的需要,就必须锐意创新,以独特的角度,恰当的表现形式,进行最佳创意,设计创意出格调高雅、寓意深刻、信息传递准确的优秀报纸广告作品。 Newspapers are the most widely covered media in the modern advertising media and one of the most important media outlets. Due to the newspaper’s newsability, timeliness and authority are very prominent, it has always been favored by the general public. In order to improve the design level of newspapers and advertisements, make more products and better meet the needs of the development of harmonious society, we must innovate creatively, with unique perspectives, appropriate forms of expression, best ideas, elegant and creative design ideas, Profound, accurate delivery of information newspaper advertising works.