本文通过收集25位到访成都游客拍摄的关于成都的旅游照片,并基于拍摄的旅游照片对游客做访谈,了解旅游图片背后的故事和拍摄者的想法,对旅游图片和访谈资料为研究素材做内容分析,并以英国社会学者约翰·尤里(John Urry)的“游客凝视”概念为理论基础,对游客图片凝视下的成都市旅游地整体形象做一个质性研究。 In this paper, we collected 25 tourist photos of Chengdu tourists visiting Chengdu and interviewed tourists based on the photos we took. We learned about the story behind the travel pictures and the photographer’s thoughts. Content analysis, and based on John Urry’s concept of “tourist gaze”, a sociologist in the United Kingdom, as a qualitative study of the overall image of Chengdu’s tourism destination under the image of tourists.