一杯咖啡被当成“纯粹的商品”(Commodities)来销售时,可卖多少钱呢,至多是十几块钱。但其中加入了“服务”,在咖啡店中出售,一杯最少要几十块至一百块;但如能让咖啡成为一种香醇与美好的“体验”(experiences),一杯就可以卖到上百块甚至是好几百块钱。增加产品的“体验”含量,能为企业带来相当可观的经济效益。我们已经进入了体验经济时代,如今消费者视产品的特点、功效、品牌形象为必需,他们渴望得 When a cup of coffee is sold as “Commodities,” how much can it cost to sell it, up to a dozen dollars? But it’s a “service,” sold at coffee shops, with a minimum of a few dozen to a hundred, but if you can make coffee a mellow and good “experience,” a cup can be sold Hundreds or even hundreds of dollars. Increase the product’s “experience” content, can bring considerable economic benefits for the enterprise. We have entered the era of experiential economy, consumers are now depending on the product’s features, effectiveness, brand image is required, they are eager to get