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社会主义经济体制是一个不断完善中的体制,随着制度的逐步完善,人们的生活方式和生活水平也随之发生了极大的变化。当前的时期下,电视传媒为了在激烈的市场竞争中获胜,对体育新闻和体育事业的报道是必经之路,也对体育事业的发展起到了深远的影响。当代电视传媒已经渐渐成为了大众传媒推广体育产业过程当中的第一媒介,在知识经济的时代背景下,电视传媒与体育的发展可谓是相辅相成,关系密切的有机整体。本文结合个人在实际工作过程当中的经验总结,从对当代观众收看体育节目的现状分析到体育新闻在体育产业化进程中的作用探讨,并且对电视传媒对体育事业发展的影响展开探讨,希望能够为从事电视体育新闻传播或体育事业发展研究的工作人员提供实质性的参考或建议。
The socialist economic system is a constantly improving system. With the gradual improvement of the system, people’s life style and standard of living have greatly changed. In the current period, in order to win the fierce competition in the market, the television media is the only way to report on sports news and sports, which also has a profound impact on the development of sports. Contemporary television media has gradually become the first media in the mass media promotion of the sports industry. In the era of knowledge-based economy, the development of television media and sports can be described as complementary and closely integrated organic whole. Based on the experience of individuals in the process of practical work, this paper analyzes the current situation of sports programs watched by contemporary audiences and the role of sports news in the process of sports industrialization, and explores the influence of television media on the development of sports industry. For the television sports news dissemination or sports development research staff to provide substantive reference or advice.