互联网的高速发展带来了巨大的电子商务行业人才缺口,令人尴尬的是电子商务专业人才就业率低、大学生的复合型培养与企业的精通型实际需求不成对接。与复合型人才相比,电子商务企业行业更加倾向精通专业能力的专业核心人才。因此,有必要对大学生商务创业做一个实践研究,明确大学生电子商务创业的类型、优势劣势、注意事项、政策法规以及改进措施,以增强大学生自主创业的实践能力。 The rapid development of the Internet has brought a huge talent gap in the e-commerce industry. What is embarrassing is that the employment rate of e-commerce professionals is low, and the complex training of university students is incompatible with the actual needs of enterprises. Compared with compound talents, the e-commerce industry is more inclined to master the professional core talents. Therefore, it is necessary to do a practical study of college students business start-up, a clear definition of college students e-commerce type, advantages and disadvantages, precautions, policies and regulations and improvement measures to enhance the practical ability of college students to start their own businesses.