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培育品牌工作是卷烟经营的第一要务,作为农村市场卷烟经营主体,我们烟草企业要以品牌培育为重点,夯实网建基础工作,努力提高卷烟经营工作上水平,确保十二五发展规划闯关成功。本文从农村市场品牌培育存在的问题入手,深入探讨了如何开展农村市场品牌培育的有效举措。
Cultivating brand work is the top priority of cigarette management. As the subject of cigarette management in rural markets, we must focus on brand cultivation, consolidate the foundation work of network construction, strive to improve the level of cigarette operation and ensure the success of the 12th Five-Year Development Plan . This article starts with the problems existing in the cultivation of the brand in the rural market and probes into how to carry out the effective measures to cultivate the brand in the rural market.