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中国实行市场经济后,市场营销专业成了就业排行前几名的热门专业。市场营销学专业的毕业生也为中国经济建设做出了并将继续做出重大的贡献。然而近几年营销学专业的毕业生的就业形势越来越不容乐观。这从一个侧面折射出了普通高等院校市场营销学专业的教学工作存在诸多问题,本文在分析营销学专业的毕业生就业变化的基础上探讨了普通高等院校市场营销学专业的教学改革意见和建议。
After China implemented the market economy, the marketing profession became the hottest major in employment ranking. Graduates of marketing majors have also made and will continue to make significant contributions to China’s economic construction. However, the employment situation of graduates with marketing major in recent years is not optimistic. This reflects from one side of the teaching of higher education major in colleges and universities there are many problems, this paper analyzes the changes in the marketing of graduates on the basis of the employment of colleges and universities Marketing Research discussed the reform of teaching professional advice And advice.