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随着社会的进步和文化产业的不断发展,普通高等职业院校平面设计专业的培养目标应该是培养具有设计基础扎实、综合职业能力强、素质高、不断创新的多层次的复合应用型高级设计人才。分析了《企业识别》课程传统教学的现状和存在的问题,提出一种企业真实项目教学法展开教学,以嘉兴本地实际企业项目为载体的《企业识别》项目课程。项目教学法使课堂教学的内容与企业实际项目密切联系,提高了大学生实践动手能力,培养了学生的创新意识,使学生具有适应社会设计工作的能力。
With the progress of society and the continuous development of cultural industry, the training goal of the graphic design major in higher vocational colleges should be to cultivate a multi-level high-level composite application design with solid foundation of design, comprehensive professional ability, high quality and constant innovation Talent. The status quo and existing problems of the traditional teaching of “Enterprise Identification” are analyzed, and a course of “Enterprise Identification” based on the real project teaching method of enterprises and teaching based on Jiaxing Local Real Enterprise Project is put forward. The project pedagogy closely connects the content of classroom teaching with the actual project of the enterprise, enhances the practical ability of college students, cultivates the students’ sense of innovation and empowers the students to adapt to the social design work.