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如果说传统资本主义靠货币的力量来控制人的话,那么现代资本主义用符号这种更加隐蔽的方式来控制人。鲍德里亚认为,自从文艺复兴以来,资本主义社会先后经过了符号的自然价值规律、符号的商品价值规律和符号的结构价值规律占支配地位的三个不同历史时期。这意味着,社会逐步形成了一个以符号的自我编码为特征的超现实的结构,资本的控制表现为符号的控制。这种符号控制通过无回报的象征交换而获得控制权力。消除这种符号控制的方法是象征死亡。显然,鲍德里亚发现了现代资本主义社会的新的权力关系,但是对于这种权力关系的理解过于狭隘,因此他所提出的解决问题的方案也不切实际。
If traditional capitalism relies on the power of money to control people, then modern capitalism controls people in a more covert manner, symbolic. Baudrillard believes that since the Renaissance, capitalist society has gone through three different historical periods: the law of natural values of symbols, the law of commodity values of symbols and the law of structural values of symbols. This means that society is gradually forming a surrealistic structure characterized by symbolic self-encoding, and the control of capital appears as symbolic control. This symbolic control gains control over symbolic exchange without payback. The way to eliminate this symbolic control is to symbolize death. Obviously, Baudrillard discovers the new power relations in modern capitalist society, but his understanding of such power relations is too narrow. Therefore, his solution to the problem is not realistic.