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郁知非做生意,向来喜欢大手笔:1991年,他花了在当时相当惊人的20万人民币从广东顺德神州热水器厂买下了上海足球队,也就是后来的申花队,10年后当他洒泪离开申花时,俱乐部的市场价值已经超过了1亿;1999年,郁知非运作了曼联与申花队的商业比赛,差不多净赚了2000多万人民币,成为中国足坛有史以来最为成功的商业比赛;2003年,上海赛车场以及中央电视台与乔丹车队展开合作,成为有史以来第一桩以资源互换赞助 F1的案例——郁知非没有付一分钱,乔丹车队却给了差不多2000万美金的广告位。今年 F1中国站前夕,郁知非又炮制出8800元人民币一桌的 F1欢迎晚宴,虽然前后一共只有五道菜,但广告卖了,明星来了,效果也达到了。可见,郁知非的成功绝非偶然……
Yu Zhi non-business, has always been fond of generous: In 1991, he spent quite a staggering 200,000 yuan from Guangdong Shenzhou Water Heater Factory bought the Shanghai football team, which is later Shenhua team, when he shed tears 10 years later Left the Shenhua, the club's market value has more than 100000000; In 1999, Yu Zhifei operation of the Manchester United and Shenhua team business competition, almost net earned more than 2000 million yuan, becoming the most successful Chinese football game business history In 2003, Shanghai Circuit and CCTV cooperated with Jordan Racing Team to become the first ever case of F1 sponsorship of resource swap - Yu Zhifei did not pay a penny while Jordan Racing Team gave almost 20 million U.S. dollars Advertising space. On the eve of this year's F1 China Station, Yu Zhifei also worked out a F1 welcome dinner of 8800 RMB table. Although there were only five dishes before and after, the advertisement was sold out and the star came and the effect was achieved. Can be seen, Yufei Fei's success is no accident ... ...