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一 对任何人来说,牛奶都不是一种陌生的日用消费品,实际上在几个世纪前,牛奶就成为许多国家人们餐桌上的营养饮品了。但是随着现代工业文明的到来,以可口可乐、百事可乐等为代表的一大批新型饮料相继问世,使牛奶渐渐被人们疏远了,许多人甚至忘记了它。但是正当可口可乐、百事可乐一类的新型饮料仍然风靡全球的时候,几年前,在美国乳制品协会的率领下,一些乳制品商从斜刺中杀将出来,掀起了一轮“牛奶宣传推销大战”,与此同时一批最新研制的牛奶制品被推上了美国饮料市场。
For anyone, milk is not an alien commodity, but in fact milkshakes have been the nourishing drink of people’s tables in many countries for centuries. However, with the advent of modern industrial civilization, a large number of new types of drinks represented by Coca-Cola and Pepsi-Cola have come into being in succession, making milk gradually estranged from people and many even forget it. But just as Coca-Cola and Pepsi-like new drinks are still popular all over the world, a few years ago, under the leadership of the American Dairy Association, some dairy companies will slash their slants and set off a "Milk Marketing Campaign At the same time, a number of newly developed milk products were pushed to the US beverage market.