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本文通过实地调研云南省大理巍山县旅游发展现状,发现其旅游开发中存在基础设施待进一步完善、市场化运行程度低、节庆活动质量不高、营销宣传待加强、重开发疏保护等问题和不足,并在此基础上探究云南民族地区小城镇旅游开发过程中应注意的问题并给出相应对策建议,以期巍山县和云南民族地区其他的小城镇旅游发展得越来越好。
Based on the field investigation of the tourism development in Weishan County, Dali, Yunnan Province, this paper finds that there are some problems in tourism development such as infrastructure to be further improved, low marketization level, low festivals, marketing promotion, On the basis of which we should pay attention to the problems that should be paid attention to in the process of tourism development in small towns in Yunnan ethnic areas and give some suggestions on how to develop tourism in Weishan County and other small towns in ethnic areas of Yunnan.