论文部分内容阅读
二三线市场基本上还处在比较强调产品的实际使用价值和物质利益,而不太注意产品的附加价值和精神享受的阶段,消费者重物质需要,轻文化、服务需要;重积累,轻消费。这与一线市场主要倡导的品牌消费不同。
Second and third tier markets are still basically more emphasis on the actual value of the product and the material benefits, while not paying attention to the added value of products and the stage of spiritual enjoyment, consumers need heavy material, light culture, service needs; heavy accumulation, light consumption . This is different from the brand advocacy advocated by first-tier markets.