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研究进行新产品研发时,一个牵头企业与单个合作企业组成的离散型研发联盟内部的利润分配以及投资策略问题。由于研发投入具有较强的时效性,因此,将主要以收益率为决策指标评价投资决策的优劣。通过构建各自的收益率模型,提出两种不同情况下的合作企业U与牵头企业D之间的收益分配和投资策略。一种情况下,两个企业的收益率同时达到最大,而另一种情况下则刚好相反。对于第二种情况提出采用动态利润分配策略来进行系统协调,使U和D的最优策略一致。最后,通过一个算例验证了该模型的有效性。
To study the problem of profit distribution and investment strategy within a discrete R & D alliance between a lead enterprise and a single cooperative enterprise in the research and development of new products. Because of R & D investment has a strong timeliness, therefore, will be mainly the rate of return as a decision index to evaluate the merits of investment decisions. Through constructing their respective profit rate models, this paper puts forward the profit distribution and investment strategy between the cooperative enterprise U and the lead enterprise D in two different situations. In one case, the returns of both firms reached the maximum at the same time, and in the other case the opposite was true. For the second case, the dynamic profit distribution strategy is adopted to carry out the system coordination so that the optimal strategies of U and D are the same. Finally, an example is used to verify the validity of the model.