驰名商标为一国或地区范围内,为相关公众广为知晓并享有较高声誉的商标。因具有较高声誉和商业价值,驰名商标易被他人复制、模仿、翻译等不当使用,掠夺其商誉,从而误导公众,侵害商标权人和消费者利益,扰乱竞争秩序。因此,各国立法十分重视对驰名商标的保护。本文对一些主要国家法律或国际公约保护驰名商标的规定进行了介绍,以期对我国驰名商标保护制度的理解与实施有所助益。一、驰名商标的认定驰名商标,又称“著名商标”、“重大声望之商标”。英文中 Well-known trademarks are trademarks within a country or region that are widely known and enjoy a high reputation among the relevant public. Because of their high reputation and commercial value, well-known trademarks are easily misused by other people for copying, imitating, translating and so on, thereby depriving them of their goodwill, thereby misleading the public, infringing the interests of trademark holders and consumers, and disrupting the competition. Therefore, national legislation attaches great importance to the protection of well-known trademarks. In this paper, some major national laws or international conventions to protect the well-known trademarks were introduced, with a view to China’s well-known trademark protection system to understand and implement helpful. First, the well-known trademarks that well-known trademarks, also known as “famous trademark ”, “reputation of the trademark ”. English