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电子商务的出现改变了企业以往的商业模式,不仅为企业拓宽了营销渠道,降低了企业的运营成本,更重要的是电子商务模式加强了供应链上下游企业之间的协调性,促进了企业间的合作。文章基于TOE模型构建了中小企业电子商务绩效指标体系,从组织因素、技术因素和环境因素三个方面对影响企业经营绩效的因素进行了定量分析。同时,我们在实证分析的基础上讨论了电子商务与中小企业绩效之间的内在关联,并提出相关政策建议。
The emergence of e-commerce has changed the business model of the past, not only for enterprises to broaden the marketing channels, reducing the operating costs of enterprises, more importantly, e-commerce model to strengthen the coordination between the upstream and downstream supply chain enterprises and promote business Cooperation between. Based on the TOE model, this paper constructs the E-commerce performance index system for SMEs, and quantitatively analyzes the factors that affect the business performance from the aspects of organizational factors, technical factors and environmental factors. Meanwhile, on the basis of empirical analysis, we discussed the inherent relationship between e-commerce and SME performance and put forward relevant policy recommendations.