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1997年春夏之交,西班牙空调市场上出现一种奇怪的现象,西班牙的泰克空调进口公司从中国进口空调后,不用原生产厂家的商标,而是用“SOVA(索华)”商标出售。广东卓越空调器厂生产的索华牌空调是我国新崛起的名牌产品,在国外尤其受消费者欢迎,1996年1至4月出口到欧洲和东南亚的索华牌空调就达1.3万台,1996年第一季度分体空调全国出口量第一,而此时索华空调才问世一年时间。在国内,索华的名
At the turn of the spring and summer of 1997, a strange phenomenon appeared in the Spanish air-conditioning market. After the imported Tektronix air-conditioner company imported air conditioners from China, it did not use the trademark of the original manufacturer but sold it under the trademark “SOVA”. The Suohua brand air-conditioner produced by Guangdong Excellent Air Conditioner Factory is a brand-new product that has risen in China. It is especially popular among consumers abroad. The number of Suohua brand air-conditioners exported to Europe and Southeast Asia from January to April 1996 reached 13,000 units, 1996. In the first quarter of the year, the volume of split air-conditioners nationwide was the first, at which time Suohua air-conditioning was only available for one year. In China, Sowa’s name