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不久前,阿里巴巴集团旗下天猫事业群与《时尚芭莎》达成跨界合作,双方将集中整合网商、营销平台、设计师、明星资源,由天猫推荐原创品牌商家、《时尚芭莎》提供一线设计师,并通过多位明星亲身演绎,为中国消费者设计2012秋冬独家定制系列服饰,在天猫平台限量发售。这是一次跨界合作的大胆尝试,也预示着电子商务营销活动将告别单一打折血拼的原始经营时代。
Not long ago, Lynx business group of Alibaba Group reached cross-border cooperation with “Bazaar of Fashion”, both parties will focus on integration of online merchants, marketing platforms, designers and celebrity resources, recommended original merchants by Lynx, "To provide front-line designers, and through a number of stars in-person interpretation of the design for the Chinese consumers 2012 autumn and winter exclusive custom series of clothing, Lynx platform limited sale. This is a bold attempt to cross-border cooperation, but also indicates that e-commerce marketing activities will bid farewell to the original era of a single discount shopping.