信息技术的发展,加速了舆论发展进程,给人们带来便利的同时,也引发了一系列社会问题,因此针对网络舆论的引导显得非常重要。本文从新媒体语境下网络舆论的生成着手,着重分析网络舆论对社会带来的冲击,新旧媒体以及政府应当联合起来共同营造和谐的网络环境。 The development of information technology has accelerated the process of public opinion development, brought convenience to people and triggered a series of social problems. Therefore, it is very important to guide the public opinion on the Internet. This article starts with the formation of online public opinion in the context of new media. It focuses on analyzing the impact of online public opinion on society. Both old and new media and government should work together to create a harmonious network environment.