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随着全球环境的持续恶化,尤其是全球气候的变暖,发展低碳经济,推行低碳消费模式已经成为世界未来发展的必然趋势。对此,国内外学者就消费者低碳消费的行为和如何推行低碳消费等问题进行了大量研究,提出了很多建设性的理论与措施。本文阐述了低碳行为研究理论,分析了我国推行低碳消费的不足和人们对推进低碳消费的一些认识误区,提出了一些引导消费者低碳消费和低碳生活方式的建议。
With the continuous deterioration of the global environment, especially the global warming, the development of a low-carbon economy and the promotion of a low-carbon consumption pattern have become the inevitable trend of the world’s future development. In this regard, domestic and foreign scholars on the low-carbon consumer behavior and how to promote low-carbon consumption issues such as a lot of research, put forward many constructive theories and measures. This paper describes the theory of low carbon behavior, analyzes the shortcomings of promoting low carbon consumption in China and some misunderstandings about promoting low carbon consumption, and puts forward some suggestions to guide consumers in low carbon consumption and low carbon lifestyle.