论文部分内容阅读
色彩是人们日常生活中必不可少的一种元素,可以给人们强烈的视觉冲击力,增强事物的艺术感染力,对于展示设计而言具有极其重要的意义。对于展示设计而言,色彩也是一种直接表达的语言,对于展示设计作品的视觉效果具有直接的影响。新时期下,展示设计不只是单纯的需要满足广大商家的宣传需求,同时也要突出展示设计产品的功能以及形象,更好的满足人们对于展示的视觉审美需求。本文主要介绍了几种色彩的形成及其色彩心理,并且具体分析了色彩在展示设计中的实际应用。
Color is an indispensable element in people’s daily life. It can give people a strong visual impact and enhance the artistic appeal of things, which is of great significance to display design. For display design, color is also a straightforward language that has a direct impact on the visual appearance of the design work. Under the new era, the design of the exhibition is not merely the need to satisfy the propaganda demand of the general merchants, but also the function and the image of the design products should be highlighted to better meet the visual aesthetic needs of the people. This article mainly introduces the formation of several colors and their color psychology, and analyzes the practical application of color in display design.