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随着智能手机的快速普及发展以及移动网络技术的日渐成熟,移动互联网的用户数量正以远远大于桌面互联网的速度飞速增加。外卖手机客户端,一种将外卖行业与手机客户端实现有机结合,使消费者能够使用手机轻松实现寻找餐厅、点餐、支付、评论、分享等一系列功能的智能手机应用程序,随着移动互联网和智能手机媒介以及O2O商业模式的发展而逐渐产生并发展壮大。本文分析了外送餐饮APP的环境,并对其目标受众进行分析,在此基础上,提出了外送餐饮APP业务市场营销策略。
With the rapid popularization of smartphones and the maturing of mobile network technologies, the number of mobile Internet users is rapidly increasing at a much faster rate than desktop Internet. Takeout mobile client, a smartphone application that combines the takeaway industry with a mobile client to enable consumers to easily find, manage, order, pay, comment, share, and more with their mobile handsets, Internet and smart phone media as well as the development of O2O business model gradually emerge and grow. This paper analyzes the circumstance of catering APP delivery and analyzes its target audience. On this basis, it puts forward marketing strategy of delivering catering APP.