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在我国发展的道路中,产业创新是其中必然的发展阶段,可以说,创新型产业作为一座城市科技含量与发展程度最好体现,也是实现城市经济增长的重要因素,代表一座城市竞争能力的核心标志,而小微企业所代表的创造力与创新基因更是其发展的重要因素。本文针对创新驱动下小微企业营销策略与创新进行分析,讨论脱胎于创新驱动的微创新理念其内涵与界定所在,探讨其创新营销价值理念并结合创新营销策略的多种路径,为小微企业的发展道路提出对策,希望解决当前面临的困境,以供参考。
In the development of our country, industrial innovation is one of the inevitable stage of development. It can be said that innovation-oriented industry as a city is the best embodiment of science and technology content and degree of development. It is also an important factor to realize urban economic growth. It represents the core of a city’s competitiveness Logo, and the creativity and innovation genes represented by small and micro enterprises are even more important factors in their development. This article analyzes the marketing strategies and innovations of small and micro enterprises driven by innovation, discusses its connotation and definition derived from innovation-driven micro-innovation concepts, explores its innovative marketing value concepts and various paths of innovative marketing strategies, The development of enterprises put forward countermeasures, hoping to solve the current dilemma for reference.