论文部分内容阅读
这项广告的观念在于——广告创意指向“能记忆的时刻,”然后把这“特定的时刻”提供给消费者。——尽管这不是个崭新的发明,但在众多相似牌号,相似价位,基至产品效益、功能全差不多,甚至一般人大都说不清楚它们之间的区别的情况下,这种体验式广告迅速显示其重要性。韩万杰先生(橙色牌号策略开发公司总裁)在新加坡由《读者文摘》召开的巨头牌号研讨会上发表了上述意见。
The idea of this advertisement is that - advertising creatives point to “memorable moments,” and then provide this “specific moment” to consumers. ——Although this is not a brand-new invention, this kind of experiential advertising is quickly displayed under the condition that many similar brands, similar price levels, base-to-product benefits, and functions are almost the same, and even ordinary people’s congresses do not know the difference between them. Its importance. Mr. Han Wanjie (President of Orange Brand Strategy Development) made the above comments at a giant brand seminar held in Singapore by Reader’s Digest.