近年来,我国网络文化产业有了长足的发展,其在推动经济增长、共享文化服务、引领舆论宣传等方面的积极作用逐渐显现.但与此同时,其发展所面临着诸多问题也制约了我国网络文化产业的健康发展.因此,必须采取有力措施对网络文化产业加以改进,使网络文化产业成为我国文化产业发展的先导和新的文化经济增长点. In recent years, the network culture industry in our country has made great progress, and its active role in promoting economic growth, sharing cultural services and leading the publicity of public opinion has gradually emerged .But at the same time, many problems facing its development have also restricted our country Therefore, we must take effective measures to improve the network culture industry, make the network culture industry become the precursor of our country’s cultural industry development and a new point of cultural and economic growth.