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随着新媒体的出现,以春晚为代表的电视节目的处境岌岌可危。为了打破困境,春晚节目组于2015年首次尝试与新媒体合作。2016年,春晚全面深化媒介融合,在多屏互动、联合推演、内容创新等多方面为观众量身定制了全新的春晚大餐。电视春晚对于媒介融合的尝试,在一定程度上呈现了新媒体时代电视节目的发展态势及媒介融合特点。
With the advent of new media, the situation of the television programs represented by the Spring Festival Evening is in jeopardy. In order to break the dilemma, Spring Festival Gala’s first attempt in 2015 to work with new media. In 2016, Spring Festival Evening comprehensively deepened media convergence, tailored a new Spring Festival dinner for audiences in various aspects such as multi-screen interaction, joint deduction and content innovation. The attempt of TV spring gala for media convergence shows to some extent the development trend of television programs in the new media era and the characteristics of media convergence.