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仁和集团创建于1998年,已经盘踞在江西有五年之久,凭借“妇炎洁”的成功推广,企业规模迅速扩大,在群雄逐鹿的医药行业中,已由一家医药保健品企业发展到产品众多、门类齐全的集团公司,成为江西省的知名医药企业。五年来,仁和集团在凝聚销售力量和有效利用资源方面取得了巨大的成功,在江西的知名度很高,品牌的队伍也随着日益壮大。然而,就像大多数中国高速成长的企业一样,销售先行突破、品牌随后跟进的发展模式对企业品牌管理提出了更高的要求,仁和集团与旗下产品品牌关系松散的弱点渐渐暴露出来——在全国范围内,虽然作为主打产品的“妇炎洁”的知名度很高,但作为主品牌的“仁和”所知者寥寥,而“仁和”旗下的其他子品牌更是只能作为其他品类的跟随者默默无闻。总的来说,“仁和”只能算是一个区
Renhe Group was established in 1998 and has been in Jiangxi for five years. With the successful promotion of “Fu Yan Jie”, Renhe Group has rapidly expanded its scale and has been developed by a pharmaceutical and healthcare product enterprise in the crowded pharmaceutical industry To a large number of products, a full range of group companies, a well-known pharmaceutical companies in Jiangxi Province. In the past five years, Renhe Group has achieved great success in pooling its sales forces and making effective use of resources. It has a high reputation in Jiangxi and a growing brand name. However, just like most fast-growing Chinese enterprises, the first breakthrough in sales and the subsequent development of the brand put forward higher requirements on brand management. The weakness of Renhe Group’s relationship with its product brands is gradually exposed - Although the popularity of “Fu Yan Jie” as the main product nationwide is very low, “Renhe” as the main brand is known only to a small extent, and the other sub-brands of “Renhe” are even more Only as a follower of other categories unknown. In general, “Renhe ” can only be regarded as a district