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国际生态旅游认证市场营销落实效果不佳,其中存在的一些不足和问题影响营销活动的执行。针对此种情况应当对国际生态旅游认证市场营销现状进行详细的分析,了解生态旅游认证市场营销活动中存在的问题,进而制定有效的营销策略来控制和处理其中存在的问题,促使生态旅游认证项目有效落实,为实现生态、经济、社会和谐发展创造条件。
International eco-tourism certification marketing implementation ineffective, of which some problems and problems affect the implementation of marketing activities. In view of this situation, we should make a detailed analysis of the status quo of international ecotourism certification marketing to understand the problems existing in marketing ecotourism certification, and then develop effective marketing strategies to control and deal with the existing problems, to promote ecotourism certification program Effective implementation, in order to achieve ecological, economic and social harmony and development to create conditions.