进入21世纪以来,特许经营成为席卷全球的浪潮。越来越多的企业感受到特许经营的魅力,特许经营被西方经济学家称为21世纪的主流经济模式。特许经营是指特许人将自己所拥有的商标(包括服务商标)、商号、产品、专利和专有技术、经营模式等以合同的形式授予受许人使用,受许人按合同 Since entering the 21st century, franchising has become a wave sweeping the globe. More and more companies feel the charm of franchising, franchising is the Western economists called the 21st century’s mainstream economic model. Franchising means that the franchiser grants to the licensee the trademark (including the service mark), trade name, product, patent and proprietary technology, business model, etc. owned by the franchiser in the form of a contract,